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Interactive bookings, media rate card for public review
Interactive advertising now supported across the entire AdsML workflow
DARMSTADT, Germany – 25 August 2009 – AdsML Framework 3.5, Release 1 is an interim release of the AdsML Framework which contains many new features that are being made available for public review and comment.
Major additions include support for interactive advertising across the complete business chain, from rate card to invoicing and proof of publication, as well as the completely new AdsML Media Pack specification supporting media rate cards.
There are also a number of smaller improvements, especially in AdsML Bookings and AdsML Proof of Publication.
Continue reading AdsML Framework 3.5, Release 1 Issued
All Specifications Ready for Production Use
Major enhancements made to AdsML Materials and AdsML Bookings; specifications package now available for online browsing
DARMSTADT, Germany — In an online balloting process that just ended, AdsML Consortium members approved the latest Framework release, AdsML 3.0 Release 5. The release is considered major, since each specification included has Approved Status; none have only Proposed Status. All specifications in Release 5 are ready for production use.
User and member feedback drove many of the major enhancements made to the Materials and Bookings specifications. Other changes are less significant, though necessary: maintenance upgrades, changes made to keep schema structures aligned throughout the suite of standards, and updates to correct errors and allow the new Type Library to be imported.
User feedback important
“Several aspects of this release are worth noting,” said AdsML Consortium Chair John Iobst, vice president of Newspaper Association of America in Arlington, Virginia. “This is the first full release of approved specifications since AdsML 1.0 was issued in 2003. The user experiences that drove these latest enhancements are strong. This is a well-tested standard. Some vendors already have incorporated it into their products.
“In addition,” Iobst continued, “our development team enhanced the specification download procedure, so that you now can either download the full release or browse the various specifications online, selecting and downloading components one by one. This offers an improved user experience.”
Continue reading AdsML Framework 3.0 Release 5 Approved
Soft-Proofing added, public comment period opens. AdsML standards development team seeks public consideration and comment on Framework 3.0 Release 4 enhancements
DARMSTADT, Germany — AdsML Framework 3.0 Release 4 was issued for public comment on 28 March by the AdsML Consortium. The centerpiece of this interim release is the ability to transmit a Soft-Proofing Approval Ticket for pre-publication advertisement approval/rejection. This capability adds a new feature to the suite of specifications for print media.
A number of other changes are represented in Release 4. It contains modest enhancements to AdsMLMaterials 2.0 and AdsMLBookings 2.0, improved documentation and maintenance updates to other schemas. All specifications in this release are release candidates. AdsML members will vote this summer on whether to approve them.
Continue reading AdsML Framework 3.0 Release 4 Issued
Member Approval of AdsML Framework 3.0 Release 3 Completes Specification Development for Print Media; Interactive Is Next
Darmstadt, Germany, 9 November 2007 — AdsML Consortium members voted to approve AdsML Framework 3.0 Release 3. In doing so, they confirmed the viability of financial and proof of performance specifications that allow advertisers to receive this key information in a consistent fashion.
Included in AdsML 3.0 Release 3 is a minor schema update pertaining to AdTicket XMP panels and a first release of maintenance updates for the Bookings and Materials specifications. Go to www.adsml.org to download the newly approved release and for additional information.
“With this release,” says Tony Stewart, director of consulting, RivCom Inc., and chair of the AdsML Technical Working Group, “we not only have the new financial and proof of performance specifications available, but we’ve also upgraded the bookings and materials specifications — previously approved — to work seamlessly with them. For the first time, we have robust, stable and interoperable specifications for the entire, end-to-end advertising workflow.”
John Iobst, vice president of Technology, Newspapers Association of America (NAA), and vice chair of the AdsML Consortium, points out that “Publishers who chose to work with advertisers and provide daily invoicing and proof of performance can significantly accelerate the invoice reconciliation process, which will allow the contracted payment schedule to proceed as agreed upon.”
Continue reading Member Approval of AdsML Framework 3.0 Release 3
Specifications for Invoicing, Proof of Publication Lead ‘Release Candidates’ in AdsML 3.0 Release 2. Two financial specifications close the ‘order-to-invoice’ loop of advertising business processes; public comment invited
Darmstadt, Germany, 25 April 2007 — Invoices, credits, and e-tearsheets are the focus of the new release issued today by the AdsML Consortium. With AdsML 3.0 Release 2 — which spotlights AdsMLFinancials and AdsMLProofOfPublication — advertisers will attain a level of benefits from implementing the AdsML Framework that only publishers enjoyed until now.
“These are the specifications advertisers, advertising agencies and the vendors who support them have been waiting for,” says AdsML Chair Harald Löffler. “There are now stable AdsML specifications for the entire advertising process, beginning with the ad order and ending with publication and invoicing. For the print portion of the advertising industry, the AdsML Framework is complete.”
Ready for Pilot Projects, Early-stage Production Implementations.
As “release candidates,” the financial and proof-of-publication (e-tearsheets) specifications await further public comment and member-wide approval through e-balloting on their adoption before they received the “Approved” designation. However, developers consider both specifications highly stable and expect that changes resulting from the comments period will be minor.
Also included in AdsML 3.0 Release 2 is a patched set of Ad Ticket XMP panels, updated versions of the Controlled vocabularies and TypeLibrary schemas and a copy of the requirements that will guide the addition of Interactive Bookings support to the next version of the AdsMLBookings specification. Substantial other capabilities will be added to AdsMLBookings during the next six month development cycle.
Continue reading AdsML 3.0 Release 2
‘AdsML Is Live!’ session at IfraExpo 2006 highlights implementation successes, lessons learned. Experiences demonstrate diversity, flexibility of specifications.
DARMSTADT, Germany, 23 OCTOBER 2006 – The “AdsML Is Live!” information session, held in Amsterdam recently, featured a lineup of speakers who reported on individual AdsML implementation experiences and outlined challenges met and overcome. The Ad Bookings, Materials Delivery and XMP Ad Ticket specifications were tested in multiple pilots, with their uses tailored to specific business and regional needs.
“The AdsML e-commerce standards for advertising have moved beyond vision and development to actual implementation,” says AdsML Consortium Chair John Iobst. “The AdsML speakers at IfraExpo this year are implementers who have gone toe-to-toe with these standards. They know a great deal about what it takes to make the specifications work in the real world. Their challenges and methodologies have much to teach all of us, and their successes show that the specifications do work and are adaptable to varying corporate and regional needs.” Iobst is vice president, Technology Group, of the Newspaper Association of America in Vienna, Virginia USA.
Multiple projects Indicative of AdsML’s flexibility.
Pilots highlighted at the recent IfraExpo 2006 demonstrated some of the different ways the specifications can be used. Specifications employed included Ad Bookings, Materials Delivery, AdsML Envelope and Controlled Vocabulary specifications, with plans already laid to use the e-invoice and e-tearsheet specifications in AdsML Framework 3.0. The latter specification is now open for public review.
Continue reading Plan Pilots Carefully, Be Realistic, Be Committed, Say AdsML Speakers at Amsterdam Workshop
Proposed AdsML Framework 3.0 Release 1 Specifications Cap Standards Development for Lifecycle of Print Advertisments
DARMSTADT, Germany, 6 October 2006 – The first AdsML specifications for financial advertising processes for print media — AdsML Financials and AdsML Proof of Publication — are open to public review and comment. The proposed standards for e-invoices and e-tearsheets/e-proofs are included in AdsML Framework 3.0 Release 1, issued this week. Framework 3.0 also includes the just approved and published AdsML 2.0 Release 8. Both releases are available at www.adsml.org.
“At this point in the development of the AdsML Framework, we are soliciting user experiences and feedback to refine and strengthen the new Financials and Proof of Publication specifications,” says AdsML’s Technical Working Group Chair Tony Stewart, director of consulting for Rivcom Inc. in New York, N.Y. USA. “Framework 3.0 is the release that should be downloaded by industry users interested in previewing and testing these proposed specifications, or indeed any of our standards. Future updates to the Framework will be guided by the responses that we receive now.”
Specification development for print advertisements completed
“Development and release of the proposed Framework 3.0 specifications caps an industry-wide effort that began four years ago in Barcelona, Spain,” notes AdsML Consortium Chair John W. Iobst, PhD, vice president of operations for the Newspaper Association of America, Vienna, Va. USA. “This process engaged every sector of the global print advertising industry and attests not only to the need for these specifications, but to the international advertising community’s determination that a single suite of standards govern advertising e‑commerce throughout the world, wherever ads appear.”
Guy Gleysteen, vice president of Paper & Digital Development at Time Inc., New York, N.Y. USA, adds, “AdsML continues to make important progress as evidenced by the latest e-invoice and e-tearsheet specifications release. Publishers are working actively to implement electronic transactions with advertising agencies, and each of these AdsML releases represents critical progress in that effort.”
Continue reading AdsML Financial and Proof of Publication Schemas Released for Public Review, Comment
AdsML Framework 2.0 Release 8 Issued; Includes Newly Approved XMP Ad Ticket Schema
DARMSTADT, 2 October 2006 – The AdsML Consortium released AdsML Framework 2.0 Release 8 today, following member-wide balloting that confirmed the proposed AdsML XMP AdTicket Specification as an approved specification.
The XMP AdTicket Schema allows key advertising metadata, that would normally be exchanged in hard copy, to be embedded into digital artwork files, such as PDFs. This information is stored permanently in the PDF file. The AdTicket specification, like other AdsML specifications underwent a controlled development process that included multiple reviews by Consortium members, a period of public review and comment, changes based on the public comment phase and a balloting period for member approval.
AdsML Framework 2.0, Release 8 has been approved for general release as of 1 October 2006 and represents the final version of the Framework 2.0 development series. It is a stable release that is the choice of users and vendors who are planning to implement print media advertising supply chain integration solutions. To download the new release, visit http://www.adsml.org.
Also included in AdsML 2.0 Release 8 are backwards-compatible changes to the AdsML Bookings, AdsML Materials and AdsML TypeLibraries schemas that improve usability. Additional maintenance changes, also backwards-compatible, were made to several other specifications.
New Release Completes Print Media Ad Publication Cycle
“With the publication of AdsML 2.0 Release 8, everything is in place to take an advertisement from order and order verification to delivery of ad materials including display artwork and classified content, through to publication,” says John W. Iobst, Ph.D., chair of the AdsML Consortium and vice president of operations, Newspaper Association of America, Vienna, Virginia, U.S. “The development of this standard now is frozen, pending feedback from implementers in test projects.”
Alan Darling, Vio Worldwide, concurs. “With the release of this version of AdsML, the last objections to the adoption of the specfications by developers, advertisers, media buyers, agencies and publishers have been removed. We will be seeing more pilots over the next three to six months that use AdsML at their core.”
Continue reading AdsML Framework 2.0 Release 8 Issued
The AdsML logo has won approval as a registered mark in both Australia and the United States and now can include the “®” symbol as part of the graphic. It replaces the “TM” mark that appeared until now. Registration protects the mark from use without permission by any entity other than the AdsML Consortium.
These are the first of nine trademark-registration applications to be approved. Registration applications are pending in Argentina, Brazil, Canada, the European Community, Japan, New Zealand and Switzerland. Registered status covers the mark’s use for a broad range of advertising services, for providing business guidelines and standards for the industry and for presenting advertising data in all types of media, including newspapers, magazines, electronic online databases, broadcast, and commercial print.
Logo registration status:
Approved: Australia, Uniited States of America
Pending: Argentina, Brazil, Canada, European Community, Japan, New Zealand, Switzerland
New GWG Ad Ticket Now Available Free at Ghent Web Site
GHENT, BELGIUM – June 22, 2006 – The Ghent PDF Workgroup (GWG), an international organization comprised of users, associations & developers building best practices for publishing workflows; today announces the availability of the first in a series of Job Tickets to come from the group. This first deliverable from the GWG Job Ticket subcommittee is an AdsML-compatible GWG Ad Ticket component available free at: http://www.gwg.org.
The GWG Job Ticket Subcommittee investigates and defines best practices regarding different forms of job tickets. In addition to the implementation of the first Ad Ticket, the group will focus on future implementations of XMP and JDF.
The GWG Ad Ticket is an Adobe Acrobat custom XMP panel that attaches to a PDF file, and is designed to provide comprehensive meta data about the ad represented by the PDF. Using the GWG Ad Ticket, detailed and useful information such as media agency (buyer name); creative agency; prepress name and contact information including phone/email; advertiser name; first publication date as well as production information (publication; color description, size, width, bleed, and correction remarks), all follow a PDF ad from creation through production.
Each GWG Ad Ticket includes 13 required and 9 optional fields that are compatible with AdsML, the initiative supported by Ifra, an international association for media publishing, the Newspaper Association of America (NAA) and IDEAlliance, a leader in XML-based standards development for the graphic communications industry. GWG Ad Tickets share the same “tags” as AdsML. Similarly, the group will continue to maintain close contact regarding developments within standards organizations and develop compatible solutions.
Continue reading Ghent PDF Workgroup Debuts First Job Ticket – AdsML / XML Compatible
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