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DARMSTADT, 1 June 2006 – Standards for ad bookings, materials delivery and e-commerce usage rules and guidelines join earlier approved specifications
The AdsML Consortium issued AdsML Framework 2.0, Release 7 today, following a month-long balloting of AdsML members. Members approved proposed standards for Bookings, Materials delivery and E-Commerce Usage Rules & Guidelines for magazine and newspaper advertising. The complete suite of specifications may be downloaded at www.adsml.org.
Members also voted to accept updates to previously approved specifications. They are packaged with the new release and reflect minor adjustments or changes needed to ensure the earlier specifications work properly with the new release.
“Member adoption of these specifications means that advertisers, publishers, and vendors can implement them and be confident that they will perform as promised,” says AdsML Consortium Chair John Iobst, vice president, Technology Group, Newspaper Association of America, Vienna, Va. USA. “The standards are the products of a careful, collaborative development process carried out by developers and industry leaders from a broad spectrum of the worldwide advertising industry.”
“A review of these standards is no small task,” notes AdsML Technical Working Group Chair Tony Stewart, director of consulting for Rivcom Inc. in New York, N.Y. USA. “I’d really like to thank all of the Consortium members who participated in the adoption process. The scrutiny and testing these standards received — during the two years of development and as part of the recent balloting process — laid a solid foundation for their implementation.”
Ad Ticket Schema Debuts
The new release also contains the first public distribution of the Ad Ticket specification, which defines how to embed metadata in an ad’s digital graphics files. Its publication as a “Proposed” standard signals its readiness for public assessment and comment. The Ad Ticket standard is considered stable and ready to implement, so developers expect to present it to members later this year for approval and adoption.
“Following the guidelines of the proposed AdsML ad ticket specification will allow key identifying information to be embedded into digital artwork files, such as PDFs,” says Dianne Kennedy, vice president of Media Technologies for IDEAlliance, Alexandria, Va. USA. Kennedy led the XMP AdTicket project. “The public review and comment phase is the next step for this standard. We encourage all for whom this standard is important to analyze it carefully and forward suggestions to us.” (Send comments to adsml-tech@yahoogroups.com )
Continue reading AdsML Framework 2.0, Release 7 – Consortium Members Vote to Approve, Adopt
“It’s coming along, but more slowly than it should.” That is the verdict of the June issue of Presstime magazine — the member publication of the Newspaper Association of America (NAA) — in reporting on recent AdsML activities at NEXPO ’06 in Chicago. The magazine salutes the “return on investment potential” of the AdsML standards.
Click to download the article. By John Bryan, copyright 2006 Newspaper Association of America. Reprinted with permission.
Agfa Introduces :Arkitex AdCenter and AdControl for Newspaper Display Ad Management, Two New Modules Vastly Improve and Streamline the Display Ad Process from Front End to Back
Chicago, Ill (NEXPO, booth #1014) – April 1, 2006 – Agfa Graphics announced today the launch of AdCenter and AdControl, two new modules for the :Arkitex workflow system, specifically designed for newspaper display advertisement production.
The enterprise level, web-enabled :Arkitex AdCenter and AdControl modules form a single control, workflow, tracking, management and reporting infra-structure for all newspaper display ads. AdCenter provides precise tracking and efficient management of in-house print and web ads, while AdControl automates receiving and matching of digital ads with newspaper production ad bookings.
:Arkitex AdCenter and AdControl comprise one of the first new ad display systems to fully support the AdsML international standard for data exchange that has been supported by newspaper organizations such as NAA and IFRA. AdsML helps streamline processes, increase automation, and reduce errors.
“These new modules provide all the necessary tools for the in-house and digital display advertising process, seamlessly integrating with existing newspaper ad systems and third-party applications,” said Sheila Nysko, Agfa’s business development manager, Newspaper Systems, North America. “It’s a total systems solution. All tasks — from receiving ad bookings, ad building and pre-flighting, to file format conversions and communication with the client — are automated and monitored, streamlining the overall production. These are the kinds of workflow benefits newspapers look for and turn to Agfa to provide.”
AdCenter and AdControl are flexible modules that allow users to customize solutions to meet individual display ad requirements. Production operators can get a snapshot view of their current state of production, details on individual ads, and operational reports. The system can generate business analytical reports and investigate throughput and performance data. These reports can also be customized by the customer. The system also reduces duplicate supplier calls, and tightens deadlines for receiving and automating digital ads into the production workflow.
Continue reading Agfa Introduces AdsML Implementations
From Editor & Publisher, 02 February 2006. Reprinted with permission.
NEW YORK The AdsML Consortium has released new versions of its standards for bookings and materials delivery for newspapers and magazines as part of the publication of AdsML Framework 2.0 Release 6, which includes copies of all previously released schemas and documentation, including standards already approved.
Both proposed standards are available for review and comment at www.adsml.org.
The AdsML Framework for E-Commerce Business Standards for Advertising is the first international data-exchange standard designed to manage the electronic transfer of information throughout the advertising industry.
Consortium President Harald Löffler, research manager at international newspaper publishing association Ifra, said the new release “resolves challenges” for dealing with inserts and content delivery.
The latest bookings specification provides a consistent way to implement and manage the ordering process for insert, classified, and ROP ads — including quotes, reservations, orders and status messages, and the appropriate responses. Other types of advertising can be handled using a generic subset of the specification. The information-exchange process supports both synchronous and broadcast exchange protocols, as well as “exchange choreography” that prevents out-of-order message processing.
“With this new version of AdsML Bookings, we have addressed virtually all known open issues,” said Tony Stewart, RivCom Inc. director of consulting and chair of the AdsML Technical Working Group. Expecting only “minor fixes” this year, he encouraged use of the release “as the basis for production implementations.”
Continue reading New AdsML Bookings and Materials Delivery Standards
Proposed AdsML Bookings Specification expands to include insert bookings; first release of proposed Materials Delivery Specification ready for pilot implementation.
Darmstadt, 20 January 2006 – The AdsML Consortium has released new versions of its standards for bookings and materials delivery for newspapers and magazines as part of the publication of AdsML Framework 2.0 Release 6. Both proposed standards are open for public review and comment and are available through the Consortium’s Web site at www.adsml.org. The Framework release includes legacy copies of all previously released schemas and documentation, including standards already approved.
“This new release sets guidelines for the ad industry about how to deal with two key areas of advertising workflow – inserts and content delivery,” says Harald Löffler, president, AdsML Consortium and research manager, Ifra, a sponsoring member of the Consortium. “Both areas are complex and their fulfillment requires great accuracy, from the moment space is booked, on through production – where all ad and insert components must come together seamlessly – and delivery. Missed deadlines can result if even one element goes astray. This release of the AdsML Framework resolves challenges in both these crucial areas.”
Bookings standard supports display advertising, inserts
The latest AdsML Bookings Specification provides a consistent way to implement and manage the advertising ordering process. It supports insert, classified and ROP advertising orders — including quotes, reservations, orders and status messages and the appropriate responses — for newspapers and magazines. Other types of advertising can be handled using a generic subset of the specification. The information exchange process supports both synchronous and broadcast exchange protocols along with an exchange choreography that prevents messages from being processed out of order.
“With this new version of AdsML Bookings, we have addressed virtually all known open issues,” noted Tony Stewart, director of consulting, RivCom Inc., and chair, AdsML Technical Working Group. “Except for minor fixes, we don’t expect to change the schema again this year. We encourage developers to use this release as the basis for production implementations.”
Continue reading Newly Released: Proposed AdsML Bookings and Materials Delivery Standards Available for Review
Weltweit einsetzbarer Standard zur automatisierten Abwicklung aller Geschäftsprozesse der Werbungsprozesskette – von der ersten Kontaktaufnahme bis zur Publikation und zur Rechnungslegung.
Click to Download article Article from Druckspiegel 15.2005
Time Inc. and Dailey & Associates Make Strides in the Realization of Digital Insertion Workflow by Utilizing AdsML Specification
Tucson, AZ, September 28, 2005. The IDEAlliance SPECTRUM 2005 Conference highlighted advancements in the implementation of Digital Insertion Orders by utilizing the AdsML Specification. At the conference, Erik Cullins, Associate Director of Digital Development, Time Inc. announced that Time Inc. would be cooperating closely with Los Angeles based Dailey, a unit of the Interpublic Group (NYSE:IPG), in their use of the Order Valet system from Mediaplex for the digital delivery of AdsML insertion orders to Time Inc. This announcement was accompanied by a live proof of concept demonstration facilitated by the digital supply chain integration of Vio Insertion Manager from Vio Worldwide.
In the live demonstration at the conference, an insertion order, generated from Mediaplex’ Print media management system, was passed to Vio Worldwide’s Insertion Manager, where an actual Dailey PDF ad file was attached to the insertion order. This package was then digitally delivered to Quad/Systems’ AdSync where the insertion order was matched to the booking. The operation was easy to use, and the whole process took less than two minutes from end to end – with no re-keying of any of the insertion information utilizing the AdsML Specification.
According to Cullins, “This demonstration shows that the use of AdsML to deliver digital insertion orders is a reality now. Time Inc. intends to use this technology to respond to our advertisers’ requests to make advertising in magazines more timely and easy to use. We plan to pilot this concept with Mediaplex and Dailey, and, once proven, we will take this to our other advertisers. Vio is already our vendor of choice for the Ad Portal into Time Inc, and we are using AdSync in this demonstration to successfully show the proof of concept. We will, however, be developing our own EIO (Electronic Insertion Order) system in the future.”
Continue reading Real-World Digital Insertion Orders Demonstrated at IDEAlliance SPECTRUM 2005 Conference
The International Digital Enterprise Alliance (IDEAlliance) has joined the AdsML Consortium as an association member and will assist in developing the AdsML Framework global suite of standards for advertising and in promoting the Framework within the IDEAlliance community.
Darmstadt, Germany, 5 September, 2005 – IDEAlliance, based in Alexandria, Va., U.S.A., is a leader in standards development within the graphics communication industry and fostered the development and adoption of a broad range of XML-based specifications in publishing content, production, and distribution, such as ICE, Mail.dat®, papiNet®, PRISM, DISC, PROSE XML, GRACoL®, and SWOP®.
IDEAlliance provides a forum for those who create, produce, manage and deliver content to interface, in a cross-industry environment, with those who develop the software tools to facilitate these functions. Its members represent a broad range of professions, from publishers to advertising agencies, printers, manufacturers, and paper companies, to name a few.
“We welcome IDEAlliance’s membership and participation in this international standards-writing effort,” said Harald Löffler, Consortium chair and research manager, Ifra, Darmstadt, Germany. “Their support will expand our contacts with magazines and commercial printers and help us realize our goal of developing a cross-media suite of standards for exchanging advertising business documents digitally. We look forward to the talent and perspectives they offer.”
David Steinhardt, CEO of IDEAlliance, stated that “IDEAlliance has led efforts for over 10 years in digital advertising workflow through its SPACE – Specifications for Publisher and Agency Communications Exchange — initiative. IDEAlliance is merging its SPACE specification into the AdsML Framework and, more importantly, partnering with the AdsML Consortium to enhance the Framework’s development and adoption in the agency-magazine-printer supply chain in the U.S. Our goal is to move the AdsML Framework forward internationally to support the global digital advertising workflows required by today’s marketplace.” To support the partnership between IDEAlliance, Ifra, and NAA, David Steinhardt will become the executive secretary of the AdsML Steering Committee.
Click to download the press release
Custom “panels” will embed business information in advertisement graphics files, permanently capture essential metadata.
18 May 2005, Darmstadt, Germany – The AdsML Consortium, an international standards-writing organization for the advertising industry, today announced that it will collaborate with Adobe Systems Incorporated in designing “custom panels” for advertisement metadata. The panels, exposed through Adobe Creative Suite software, will allow information stored in Adobe’ XMP (Extensible Metadata Platform) to link with the workflow described in the AdsML Framework suite of standards.
“We welcome Adobe joining us in this initiative,” says Harald Löffler, chair of the AdsML Consortium and research manager for Ifra, a leading international association for newspaper and media publishing. “When basic information about an advertisement can be embedded in it, then interfacing with other metadata about the ad – such as advertiser, ad identifier, publisher, placement, frequency, billing and so forth – becomes seamless. This speeds the error-free exchange of content and information between all the players in the industry. Everyone benefits.”
“XMP enables standards such as AdsML to be expressed in a framework that promotes interoperability and metadata interchange across business processes,” said Mark Hilton, senior director of Creative Professional products at Adobe. “The collaboration with the AdsML Consortium will strengthen electronic advertising workflows throughout the industry by taking advantage of the extensibility of XMP to specify a set of custom panels to display and embed AdsML-compliant information.”
Continue reading Adobe, AdsML collaborate to extend AdsML Framework suite of standards
Goal is seamless print advertising workflow; areas of responsibility for specification designs assigned, defined
4 April 2005 — DARMSTADT, Germany and ZURICH, Switzerland — The technical committees of the AdsML Consortium, an international initiative to bring open standards for e-commerce to the advertising industry, and the International Cooperation for the Integration of Processes in Prepress, Press and Postpress (CIP4) organization, an international standards development association established in Switzerland, have agreed to a formal demarcation between standards development for advertising e-commerce and standards for print advertising production workflow.
Representatives of the two organizations met successively in Heidelberg, Germany, and Antwerp, Belgium, recently, to clarify the printing workflow areas their specifications address and to coordinate efforts so that both CIP4’s Job Definition Format (JDF) specification and the AdsML Framework specifications developed by the AdsML Consortium are compatible.
Enhancements planned; test implementations start
The two groups agreed that the AdsML Consortium’s specifications will govern communications between the advertiser and the publisher, including the description of an ad’s placement in the page layout of a print publication, while CIP4’s specifications will govern the flow of information and materials related to the physical production and distribution of the publication. Developers have identified connection points between the two suites of standards and have agreed that the interfaces between them must be seamless.
With this agreement in place and responsibilities defined, test implementations of the AdsML and JDF standards in relation to print advertising can begin. In addition, CIP4 will add specific features to JDF 1.3, the next version of the specification, to facilitate advertising production. AdsML Framework Release 3 is due for release in October 2005 at IfraExpo in Germany.
Continue reading CIP4 and AdsML Consortium Agree to Coordinate Standards Development Efforts
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