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The AdsML Special Interest Group (AdsML SIG) is a not-for-profit organization founded by its members in 2013 as a successor to the AdsML Consortium. Its goal is to continue maintaining and improving the existing specifications in the AdsML Framework, and thereby secure  the investments in AdsML technologies and know-how that have already been made, and enable new ones going forward.

Processes and Membership

Membership of the AdsML SIG consists of individuals with an interest in e-commerce and systems integration in the advertising industry. To be eligible for membership, a person or entity must be nominated by a current member.

One main advantage of the AdsML Consortium, which originally developed the Framework, was that it included a range of different opinions and requirements from organizations with both varying business perspectives and varying local market requirements. One of the guiding aims of the AdsML SIG is to keep that ethos alive. Interested individuals and organizations are encouraged to join the AdsML SIG and help develop the AdsML Framework further. Please use the contact form to get in touch to discuss membership.

The AdsML SIG’s Board of Direcctors meets yearly (phone/Skype) to decide how the AdsML Framework will develop and to vote on approving technical specifications. The AdsML Technical Working Group, responsible for maintenance and new developments in the AdsML Framework specifications, meets as needed, conducting work by conference calls, email and internet based shared workspaces.

Licensing & Copyright

All releases of the AdsML Framework up to version 3.5 R3 (June 2011) were produced and are copyrighted by the AdsML Consortium e.V, and can be used under the terms set out in the Non-Exclusive License Agreement that is part of every released document. In summary:

Information… is made available for the public good, may be used by third parties and may be reproduced and distributed, in whole and in part, provided acknowledgement is made to AdsML Consortium and provided it is accepted that AdsML Consortium rejects any liability for any loss of revenue, business or goodwill or indirect, special, consequential, incidental or punitive damages or expense arising from use of the information.

The AdsML SIG will continue from the version 3.5 R3 baseline and will expand and improve the specifications and documentation. All new content will be published under Creative Commons Attribution 3.0 Unported License (CC BY 3.0) which means that you are free:

  • to Share — to copy, distribute and transmit the work
  • to Remix — to adapt the work
  • to make commercial use of the work

under the condition that attribution is given to 1) The AdsML Consortium e.V. and 2) The AdsML SIG. For further details, please see http://creativecommons.org/licenses/by/3.0/.