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AdsML Bookings Specification Released for Public Review; Comprehensive for Newspapers, Magazines

Second release for AdsML Framework is first in suite of standards to address a discrete, advertising-industry business process.

Amsterdam, 13 October 2004 – The first process-specific standard in the AdsML Framework’s suite of standards was released here today for public review and comment. The AdsML Bookings Specification, which is complete for the industry’s print media, […]

New Name for AdsML Specification Supports Standard’s Long-Term Mission

Formal naming convention for the AdsML group of standards established to promote clarity, advance understanding.

Darmstadt, 1 October 2004 – The international AdsML Specification has received a new name, the AdsML Consortium announced recently. The official omnibus name for the family of standards is “AdsML Framework for E-commerce Business Standards for the Advertising Industry.” For […]