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AdsML Consortium, Three Standards Bodies Agree to Merge Booking Capabilities

Swindon, UK, 31 March 2004 – The developers of three existing standards for the transmission of advertising data have agreed to merge their standards with the international AdsML Specification, the AdsML Consortium has announced.

The AdsML Consortium will deliver a suite of related standards this year that will allow advertisers and publishers to exchange booking […]