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Strategic Vision, Implementation Strategies for Cross-Media Ad Platform is Focus of First Round Table for Publishing, Ad, Technology Executives

Vienna, Va. Sep 13 2004 – NAA/Ifra Technical Solutions LLC will sponsor the first North American workshop on implementation strategies for AdsML, the new international cross-media advertising standard that has the backing of publishers, systems vendors, advertisers and industry associations in Europe and North America. NAA/Ifra Technical Solutions is a joint venture of the Newspaper Association of America and Ifra, a German-based international organization serving the newspaper and media publishing industry. The conference will be held on Tuesday, Sept. 28, at the NAA headquarters in Vienna, Va.

AdsML provides the advertising industry with an internationally recognized, non-proprietary, interoperable standard that, when followed, allows advertising and related systems of all media to speak to and understand each other.

“This round table is a prime opportunity for publishers, advertising and technology professionals to learn the benefits and strategies behind implementing a globally and consistent standard that automates advertising processes across all media,” said Owen Smith, president & managing director of NAA/Ifra Technical Solutions LLC. “Participants will hear from those on the front lines of this new technology and walk away with a better understanding of how and why the use of this new standard will help end redundancy and streamline their business processes.”


Speakers include:

* Allan Marshall of Associated MediaBase (AMB), who was an early adopter of AdsML. Marshall will outline the business and financial reasons for AdsML, and explain the level of company commitment for implementation.

* John Iobst, vice president of Technical Solutions, will provide a history of AdsML, its forebears and its future. Iobst also will explain what is meant by the AdsML Envelope and the AdsML Processing Model.

* Sally Winifield of Associated Newspapers, will tell how AdsML is being rolled out at ANL and the tangible benefits of the new standard, ranging from cost reduction to eliminating confusion in the marketplace.

The conference will be held from 9 a.m. to 5 p.m. on Tuesday, Sept. 28, at the NAA headquarters in Vienna, Va. For more program information, and to register online, go to www.technical-solutions.org. (Reporters who wish to obtain press credentials should contact Sheila Owens, Sheila.owens@naa.org). NAA-/Ifra Technical Solutions is based at NAA headquarters in Vienna, Va., (703) 902-1900; e-mail information@technical-solutions.org.

Ifra, the world’s leading association for media publishing, is a service organization dedicated to the publishing industry worldwide. More than 2,000 publishing companies and suppliers to the publishing industry are currently Ifra members. Ifra is their forum to exchange experiences and to learn from one another. Ifra is a member organization and deals with all issues related to the production of publications in general. Ifra is based in Darmstadt, Germany and has 15 regional offices and representatives around the globe. Information about Ifra and its programs can be found online at www.ifra.com.

NAA is a nonprofit organization representing the $55 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. Most NAA members are daily newspapers, accounting for 87 percent of the U.S. daily circulation. Headquartered in Tysons Corner (Vienna, Va.), the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership. Information about NAA and the industry may also be found at the Association’s World Wide Web site on the Internet (www.naa.org).