Formal naming convention for the AdsML group of standards established to promote clarity, advance understanding.
Darmstadt, 1 October 2004 – The international AdsML Specification has received a new name, the AdsML Consortium announced recently. The official omnibus name for the family of standards is “AdsML Framework for E-commerce Business Standards for the Advertising Industry.” For convenience, it will be referred to as the “AdsML Framework.”
The name change is part of a formal naming convention decided on by Consortium members in anticipation of the release of the second AdsML standard, the “AdsML Bookings Specification,” in Amsterdam October 9. AdsML 1.0, the first standard in the AdsML Framework, was launched in October 2003 and approved in June 2004. AdsML 1.0 sets the foundation for the suite of standards that will guide the industry in the 21st century.
Name Change Removes Ambiguity
“The AdsML Framework includes a suite of standards that will communicate with each other and govern the different business processes used in the advertising industry,” noted AdsML Chair John Iobst, vice president of NAA/Ifra Technical Solutions, Vienna, Virginia, USA. “This shift in terminology emphasizes that fact and frees us to refer to the standards we’re developing by functional name, rather than release numbers or versions. It’s clearer and more meaningful.”
In addition to the suite of standards under development — each one specific to one of the advertising industry’s e-commerce processes — the AdsML Framework includes a process model, and a glossary.
“The main reason for this new naming plan is to achieve consistent clarity in order to ease people’s understanding – in spite of the subject’s inherent complexity,” added Christian Ratenburg, Product Manager, CCI Europe, Hojbjerg, Denmark.
“Advertising processes are manifold and complicated, and AdsML aims to make it easier to do business by standardizing relevant business processes, the digital data supporting those processes and the terminology involved.”
About the AdsML Consortium and Its Partners
The mission of the AdsML Consortium is to develop an open standard that will unify and extend existing advertising standards and automate advertising business processes — across all types of media, for all stages of the lifecycle of an advertisement, across all segments of the advertising industry, worldwide. It is supported by Ifra, a leading international association for newspaper and media publishing, and the Newspaper Association of America (NAA), which represents more than 2,000 newspapers in the U.S. and Canada. The Consortium’s strategic partners are Agfa and Associated Newspapers, Ltd.
The Consortium’s members include a growing list of companies and organizations united to create a set of internationally-adopted specifications and business processes for the exchange of advertising information and content. Additional information is available at www.adsml.org.
Click to download the press release