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AdsML Framework test-installations underway at publishers,vendors; e-invoicing
Darmstadt, 20 February, 2005 – AdsML Consortium members met in Antwerp, Belgium, in early February to elect officers, approve AdsML Framework development plans for 2005, review liaison activities with other standards development groups and hear reports on pilot AdsML installation projects now underway.
Elected officers for the AdsML Consortium’s 2005-2006 working year are: Chair – Harald Löffler, research manager for Ifra, a leading international association for newspaper and media publishing, Darmstadt, Germany; Vice Chair – John Iobst, a vice president of the Newspaper Association of America (NAA), Vienna, Virginia, USA; and Treasurer – Jack Knadjian, manager, Strategic Business Development/Newspapers, Agfa-Gevaert, Antwerp, Belgium.
In other actions, members approved the Technical Working Group’s 2005 standards-deliverables schedule, aiming at an October 2005 release date. Activities will center on adding capabilities to Framework specifications already approved or proposed. This will include work on these specifications: AdsML Envelope, AdsML Bookings, Structured Descriptions, Advertising Component Interactions and Content Delivery. Other content-related messages may be created as time and resources permit. New-development plans will focus on a standard for electronic invoicing.
Continue reading AdsML Consortium defines deliverables for 2005, elects officers, reviews related standards
Consortium’s 2004-2005 plan of work to include insert specification and preliminary work for online advertising placements.
Darmstadt, 6 December 2004 – Advertiser-focused processes head the AdsML Consortium’s specification-development list for 2004-2005. Consortium members put electronic invoicing and ad content delivery linked to bookings high on the list of projects they will undertake in their Phase III standards creation work. In addition, developers plan to start working on placement standards for online ads. These will be the first AdsML standards to address the specific needs of advertisers. Process-specific standards released in October focus primarily benefit publishers.
An inserts standard for newspapers and magazines and further refinement of the Bookings Specification, now open to public review, are additional development projects.
Advertiser needs drive third year of standards writing.
”Our project plan for the coming year is ambitious,” says Tony Stewart, director of consulting for RivCom, Inc., New York, and chair of the AdsML Technical Working Group, which met in New York recently, ”but I think the work we’ve outlined demonstrates that the intent of the standards is to benefit everyone in the advertising industry. Electronic invoicing in particular drives this home by focusing on the needs of media buyers and advertisers.” Stewart adds, ”Ad content delivery is another key area, particularly the ability to match art to bookings and to reference or carry electronic tearsheets.”
John Iobst, AdsML chairman and vice president, NAA-Ifra Technical Solutions, LLC, Vienna, Virginia, U.S., concurs. ”With standards for electronic invoicing and ad content delivery, we’re closing the loop. The AdsML Bookings Specification opened the process. Content delivery tied to the ordering process and invoicing tied to electronic tearsheets will complete the cycle.” Delivery of artwork also is expected to improve ad ”copy chasing,” an activity that now pits advertiser production needs against publisher deadlines and adds extra work to the process of getting an ad to its audience.
Continue reading Electronic invoicing, ad content delivery, enhanced bookings lead list of AdsML development projects
Second release for AdsML Framework is first in suite of standards to address a discrete, advertising-industry business process.
Amsterdam, 13 October 2004 – The first process-specific standard in the AdsML Framework’s suite of standards was released here today for public review and comment. The AdsML Bookings Specification, which is complete for the industry’s print media, enables advertisers and publishers to query, make and confirm ad space reservations for ads appearing in newspapers and magazines.
Working towards an all-digital future.
By implementing the AdsML Booking Specification, advertisers, publishers and others involved in the booking process will be able to request and receive quotations, make and confirm reservations, and change and cancel orders. Bookings and content can be linked, which will increase accuracy. The information necessary to place and produce an ad — including information on placed-by, insertion period, advertiser, booking party, publication, price and production details — can be nested in the AdsML Framework, sent electronically and read by the receiving party. All this will happen automatically, without high levels of human intervention or increased risk of human error.
“This is a tremendous step toward re-inventing the advertising industry as an essentially paperless business, where every advertising sales staff is free to sell, and the vital but repetitive operational tasks can be managed through a sophisticated all-digital workflow,” says Allan Marshall, Chief Operations & Technology Director of Associated Newspapers, Ltd., London, U.K. “The greater efficiency and increased accuracy produced will have significant benefits for both advertisers and publishers that ultimately will show up on the bottom line.”
In Darmstadt, Germany, Reiner Mittelbach, CEO of Ifra, which is a co-sponsor of the AdsML Consortium, adds, “It can fairly be said that business today is electronically managed, but the advertising industry, until now, has lagged behind many others in implementing globally-recognized systems that make the most of this fact. The AdsML Bookings Specification, operating within the AdsML Framework, changes that and opens up new opportunities for everyone.”
Continue reading AdsML Bookings Specification Released for Public Review; Comprehensive for Newspapers, Magazines
Formal naming convention for the AdsML group of standards established to promote clarity, advance understanding.
Darmstadt, 1 October 2004 – The international AdsML Specification has received a new name, the AdsML Consortium announced recently. The official omnibus name for the family of standards is “AdsML Framework for E-commerce Business Standards for the Advertising Industry.” For convenience, it will be referred to as the “AdsML Framework.”
The name change is part of a formal naming convention decided on by Consortium members in anticipation of the release of the second AdsML standard, the “AdsML Bookings Specification,” in Amsterdam October 9. AdsML 1.0, the first standard in the AdsML Framework, was launched in October 2003 and approved in June 2004. AdsML 1.0 sets the foundation for the suite of standards that will guide the industry in the 21st century.
Name Change Removes Ambiguity
“The AdsML Framework includes a suite of standards that will communicate with each other and govern the different business processes used in the advertising industry,” noted AdsML Chair John Iobst, vice president of NAA/Ifra Technical Solutions, Vienna, Virginia, USA. “This shift in terminology emphasizes that fact and frees us to refer to the standards we’re developing by functional name, rather than release numbers or versions. It’s clearer and more meaningful.”
In addition to the suite of standards under development — each one specific to one of the advertising industry’s e-commerce processes — the AdsML Framework includes a process model, and a glossary.
“The main reason for this new naming plan is to achieve consistent clarity in order to ease people’s understanding – in spite of the subject’s inherent complexity,” added Christian Ratenburg, Product Manager, CCI Europe, Hojbjerg, Denmark.
“Advertising processes are manifold and complicated, and AdsML aims to make it easier to do business by standardizing relevant business processes, the digital data supporting those processes and the terminology involved.”
Continue reading New Name for AdsML Specification Supports Standard’s Long-Term Mission
Vienna, Va. Sep 13 2004 – NAA/Ifra Technical Solutions LLC will sponsor the first North American workshop on implementation strategies for AdsML, the new international cross-media advertising standard that has the backing of publishers, systems vendors, advertisers and industry associations in Europe and North America. NAA/Ifra Technical Solutions is a joint venture of the Newspaper Association of America and Ifra, a German-based international organization serving the newspaper and media publishing industry. The conference will be held on Tuesday, Sept. 28, at the NAA headquarters in Vienna, Va.
AdsML provides the advertising industry with an internationally recognized, non-proprietary, interoperable standard that, when followed, allows advertising and related systems of all media to speak to and understand each other.
“This round table is a prime opportunity for publishers, advertising and technology professionals to learn the benefits and strategies behind implementing a globally and consistent standard that automates advertising processes across all media,” said Owen Smith, president & managing director of NAA/Ifra Technical Solutions LLC. “Participants will hear from those on the front lines of this new technology and walk away with a better understanding of how and why the use of this new standard will help end redundancy and streamline their business processes.”
Continue reading Strategic Vision, Implementation Strategies for Cross-Media Ad Platform is Focus of First Round Table for Publishing, Ad, Technology Executives
Click to download article “AdsML Gets Nod” from Presstime Daily.
Vienna, Va., USA. 19 April 2004 – The release of AdsML 2.0 in October 2004 will provide the advertising industry with classified ad content that is searchable, advertisement styling standards that facilitate multiple media usage and a vehicle for advertisers to exchange electronic business documents directly with newspapers.
These are the expected outcomes from collaborative efforts now underway between a broad spectrum of industry organizations working with the AdsML Consortium. Representatives from such companies as Accord Holdings Ltd., AdStar Inc., CNet Svenska AB, and Iware SA (Publigroupe) are teaming with the IDEAlliance (International Digital Enterprise Alliance) and Consortium co-sponsors Ifra and the Newspaper Association of America (NAA). Together they are designing content and styling standards to produce both operational efficiencies and new business opportunities for all segments of the advertising industry.
“With the AdsML Standard, the industry will be able to expand revenue streams and leverage the unique opportunities e-commerce and cross-media advertising allow,” says Eli Rousso, chief information officer of AdStar Inc., a leading provider of e-commerce transaction software and services for the advertising and publishing industries.
Four classified categories to be defined first
The first areas of classified advertising for which model vocabularies will be developed are housing, recruitment, transportation and travel. Although drafted for classified ads at this point, these vocabularies ultimately will apply to any advertisement, regardless of ad type or designated media. The vocabularies will build on and expand the information contained in the North American standard, CRESTTM 2.0.
Continue reading AdsML Will Improve Processing of Classified Ads, Facilitate Cross-Media Advertising
Click to download article from Newspapers and Technology Dateline April 2004.
Click to download article from Newspapers and Technology Dateline 5 April 2004
Swindon, UK, 31 March 2004 – The developers of three existing standards for the transmission of advertising data have agreed to merge their standards with the international AdsML Specification, the AdsML Consortium has announced.
The AdsML Consortium will deliver a suite of related standards this year that will allow advertisers and publishers to exchange booking information about any kind of print or online ad. The developers of CRESTTM 2.0, Ifra AdConnexion 2.0 and SpaceXML have agreed to merge the booking capabilities of their standards into the international AdsML Specification. Their efforts will culminate in the release of e-commerce exchange specifications next fall. AdsML 1.0 was released in October, 2003.
Four organizations combine efforts
The AdsML Consortium is working with Ifra, a leading international association for newspaper and media publishing that owns the Ifra AdConnexion standard, the Newspaper Association of America, which owns CREST and co-owns SpaceXML, and IDEAlliance, which shares in the ownership of SpaceXML.
CREST is a North American standard that governs the exchange of data about classified display and liner ads. SpaceXML also was developed for the North American market and supports display advertising. Ifra AdConnexion was developed for the European market and also is oriented toward display advertising. The merger of the three standards will define the Booking Standard of the AdsML Specification, which will provide full support for booking classified, display and insert advertising in all markets, worldwide.
Continue reading AdsML Consortium, Three Standards Bodies Agree to Merge Booking Capabilities
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