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AdsML Framework 3.5 R2 available for download

April 21, 2010

A new version of The AdsML Framework has just been released by the AdsML Consortium. It is available at www.adsml.org. AdsML members and interested parties are encouraged to download the release and begin using it.


AdsML Framework 3.5 has been in development for the past two years and represents a considerable advance over Framework 3.0. New and enhanced features include:

  • The Framework now provides dedicated support for interactive advertisements across the entire AdsML lifecycle.
  • A new specification, AdsML Media Pack, provides message formats for the exchange of rate cards and technical specifications.
  • AdsML Materials now supports the transmission of advertisement components in addition to completed artwork.
  • The entire Framework now provides support for multilingual textual metadata, meaning that instructions and descriptions can be conveyed in more than one language.

This is the second release of Framework 3.5; an earlier version was made available for public review last June. Release 2 is fully compatible with Release 1 and builds on its capabilities. However, implementers should be aware that Framework 3.5 as a whole is not backwards compatible with Framework 3.0.

Status of this release

The AdsML Technical Working Group has approved this release for production use but the full Consortium membership has not yet voted. This release package was prepared for distribution to the membership as a basis for their vote. Because membership approval is anticipated, the package is also available for public download by any interested party. The voting period will close on or before 30 June 2010.