The AdsML Controlled Vocabularies provide a default vocabulary of terms and values — ad codes — for use in AdsML messages, giving users the flexibility to standardize and control message data in specific contexts. A typical AdsML project will use many of these ad codes, while defining additional codes to control data values specific to its own implementations and workflows.
For example, AdsML Controlled Vocabularies are available for,
| Ad Size | Ad Type | Billing Allocation | Billing Basis |
| Bleed Type | Change Type | Channel Usage | Classification Code |
| Communication Channel Type | Color | Contact Role | Content Handling Instructions |
| Contract Type | Country (ISO) | Credit Card Type | Currency (ISO) |
| Digital Media Type | Encoding | Encryption | Financial Document Type |
| Guarantee | Media Type | Multiple Ad Content Handling | Party Role |
| Payment Means | Payment Terms | Pickup Instructions | Placement in Book (print) |
| Placement Link Type | Position on Page (interactive, print) | Pre-Defined Period | Preflight Test Results |
| Proof Type | Price Component | Price Type | Proof of Publication Type |
| Rate Card Status | Reason for Denial | Recurrence Pattern | Rendering Type |
| Response Conditions | Retrieval Instructions | Section | Status |
| Targeting Type | Tax Type | Taxation Status | Tearsheet Type |
| Unit of Measure |
For the AdsML codes and guidance on how to use them refer to the “AdsML Controlled Vocabularies” and “E-Commerce Usage Rules & Guidelines” documents.
User defined Ad Codes
AdsML recognises that users often want to define and use their own specific code sets and so the AdsML Framework provides the extensibility mechanisms that allows this.
For guidance on how to define and use your own ad codes, refer to the “E-Commerce Usage Rules & Guidelines” document.
The referenced documents can be accessed from the download page.