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AdsML Framework release planned for May 2011

The next release of the AdsML Framework will be a fully backwards-compatible maintenance release. Work us now underway and the update is expected to be made public in late May, 2011.

Highlights include:

  • A new “Section” field is being added to the positioning metadata in the Ad Ticket format.
  • Several new usage guidelines are being added to the Media Pack and Bookings specifications in order to address questions that have been raised by implementers. (The schemas of these two standards will not change.)

The AdsML website will also be modified so that users can download just the changed components of the Framework, rather than having to download the entire package.