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Guidance for Digital Outdoor Bookings

The next release of the Framework, which is scheduled for release later this month, will include guidance for how to use AdsML Bookings to convey the details of a digital outdoor advertisement.

TWG Meetings April 2010

This month the Technical Working Group completed Framework 3.5, Release 2.

The minutes of the April TWG meeting(s) can be found here: 2010-04-AdsML-Technical-WG-Meeting-Minutes

There are no more meetings planned this month. The next meeting will be in June:

Thursday, 10 June – 09:30 NYC / 14:30 London / 15:30 Stockholm

We will use Skype for […]

Ad Ticket Panels Updated

The next release of the Framework, which is targeted for mid April, will include updates to the Ad Ticket panels to correct a number of small issues that have been reported by users.

New Duration Element

Beginning with the next release of the AdsML Framework, which is targeted for mid April, users will be able to convey the duration of an advertisement using a dedicated “Duration” element. Until now it was necessary to use a user-defined property for this purpose. Duration can be expressed in any desired unit of measure: […]

Multi-Lingual Support

The next release of the Framework, which is targeted for mid April, will enable alternative versions of human-readable metadata (such as notes, comments, descriptions and instructions) to be transmitted in more than one language. For example, an organization in Switzerland will be able to include French, Italian and Swiss-German versions of an important instruction.

The […]

TWG Meetings Mar 2010

The combined minutes for the March TWG meetings can be found here: 2010-03-AdsML-Technical-WG-Meeting-Minutes.

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There are three meetings planned in April:

Thursday, 1 April – 09:00 NYC / 14:00 London / 15:00 Stockholm Thursday, 8 April – 09:00 NYC / 14:00 London / 15:00 Stockholm Thursday, 15 April – 09:00 NYC / 14:00 London […]

TWG Meetings Feb 2010

The February cycle of TWG meetings completed on Feb 25. The minutes for all of the February meetings can be found here: 2010-02-AdsML-Technical-WG-Meeting-Minutes

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The March meetings will begin on Thursday, March 11 at 09:00 NYC / 14:00 London / 15:00 Stockholm and Europe. Tony will post an agenda closer to the date of the […]

TWG Meetings thru 15 April

During this period of intensive development, the Technical Working Group will meet by Skype on Thursdays at 09:00 NYC time. The meeting schedule is:

11 Feb, 2010 – 09:00 NYC / 14:00 UK / 15:00 Europe 18 Feb, 2010 – 09:00 NYC / 14:00 UK / 15:00 Europe 25 Feb, 2010 – 09:00 NYC / […]

Une norme pour la publicité / L'industrie réserve un accueil favorable à AdsML (French)

Une activité débordante a suivi les réunions IPC et IfraAdConnexion à l’IfraExpo 2002. Les débats tournaient autour de XML et comment il peut jouer un rôle plus actif dans le cycle de vie des publicités. Les discussions ont alors fait place à l’action. Quel en a été le résultat ? Un projet lancé par l’Ifra […]