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Adobe, AdsML collaborate to extend AdsML Framework suite of standards

Custom “panels” will embed business information in advertisement graphics files, permanently capture essential metadata.

18 May 2005, Darmstadt, Germany – The AdsML Consortium, an international standards-writing organization for the advertising industry, today announced that it will collaborate with Adobe Systems Incorporated in designing “custom panels” for advertisement metadata. The panels, exposed through Adobe Creative Suite software, will allow information stored in Adobe’ XMP (Extensible Metadata Platform) to link with the workflow described in the AdsML Framework suite of standards.

“We welcome Adobe joining us in this initiative,” says Harald Löffler, chair of the AdsML Consortium and research manager for Ifra, a leading international association for newspaper and media publishing. “When basic information about an advertisement can be embedded in it, then interfacing with other metadata about the ad – such as advertiser, ad identifier, publisher, placement, frequency, billing and so forth – becomes seamless. This speeds the error-free exchange of content and information between all the players in the industry. Everyone benefits.”

“XMP enables standards such as AdsML to be expressed in a framework that promotes interoperability and metadata interchange across business processes,” said Mark Hilton, senior director of Creative Professional products at Adobe. “The collaboration with the AdsML Consortium will strengthen electronic advertising workflows throughout the industry by taking advantage of the extensibility of XMP to specify a set of custom panels to display and embed AdsML-compliant information.”

Effort will build on IPTC Core Schema for XMP
A new public specification — IPTC Core Schema for XMP — was developed to improve metadata flexibility and accessibility for media and photographer groups by expanding the scope of information and data captured within each file, across the workflow. Photographers and news services around the world use IPTC (International Press Telecommunications Council) metadata schemas to embed identifying characteristics such as captions, credits, location, time and dates within digital photos and scans.

The custom panels that will align with the AdsML Framework will serve a similar purpose. They will allow business information about an ad to be embedded with the file, including advertiser name, placement information, copyrights, frequency of use and media. This will facilitate the automation of what has been a largely manual data capture process — one that has been rife with inaccuracies and errors — and preserve advertising information across an advertisement’s lifetime workflow. Adobe Creative Suite software will become AdsML-enabled via the custom user interface that will be developed by the working group.

About the AdsML Consortium and Its Partners
The mission of the AdsML Consortium is to develop an open standard that will unify and extend existing advertising standards and automate advertising business processes — across all types of media, for all stages of the lifecycle of an advertisement, across all segments of the advertising industry, worldwide. It is supported by Ifra and the Newspaper Association of America (NAA), which represents more than 2,000 newspapers in the U.S. and Canada. The Consortium’s strategic partners are Agfa, Associated Newspapers, Ltd. and Time, Inc. The Consortium’s membership includes a growing list of companies and organizations united to create a set of internationally-adopted specifications and business processes for the exchange of advertising information and content.

About Adobe Systems Incorporated
Adobe is one of the world’s leading providers of software solutions to create, manage and deliver high-impact, reliable digital content.

Click to download the press release